Hey, welcome
I'm Lucy, a freelance copywriter creating authentic, AI-free messaging for your colleagues and consumers, all tailored to your unique personality and brand.
Individuality and impact
Human Rights Act 1998 – Article 10: “Everyone has the right to freedom of expression”
When communicating with your consumers, workforce, prospective employees or other businesses, your brand is your biggest asset.
Authentic, personalised content creates a perception among stakeholders that eventually builds reputation and emotional connections.
Artificial intelligence has its place, but allowing a robot to express your organisation's messages is a risky strategy.
Lose your individuality and you'll lose engagement, credibility and eventually, business.
How I can help
For over a decade I've worked with senior leaders across multiple industries to provide effective outcomes for their communication needs.
I have a masters in corporate communications, a diploma in journalism and a (somewhat random, and rapidly ageing) qualification in wines and spirits.
Delving into a company's culture and brand aspirations to produce authentic, tailored comms is my forte. Words hold so much power so it's critical they are used in the right way, at the right time, for the right audiences.
Whether you have largescale change about to impact your workforce, a consumer campaign requiring some emotive messaging, or a website in need of a refresh, let's have a chat about your requirements.
At the very least I can promise you a rich conversation that goes far beyond any data I've been programmed with.
My Values
Honest: Strong relationships are built on trust, and that starts with honesty. If something isn't quite working, I guarantee you a respectful conversation to address any issues.
Unambiguous: I'll never leave you or your audiences guessing. Communications and content will always be clear and concise.
Meticulous: Attention to detail is everything when it comes to protecting your brand. No oversights on my watch.
Authentic: Never AI generated. Always your words, just carefully and creatively repackaged.
Nosy: It's my job to really get to know your business, so expect plenty of probing questions.
Contact me
Telephone: 07843 282670
E-mail: lucy@humanwrites.uk
Location: Leeds